Online Marketing Specialist

Virginia Beach, Virginia

Job Description

Job Type: Full-time

Kotarides Property Management is seeking a highly motivated and enthusiastic individual to serve as an Online Marketing Specialist for our rapidly growing company. The Online Marketing Specialist is responsible for for daily management and optimization of online marketing campaigns for apartment and new home communities. This position manages search and display advertising campaigns to support branding, awareness, and lead generation initiatives which include conversion and cost per lead/cost per lease goals. Various analytical tools and methods are used to evaluate campaign performance. The Online Marketing Specialist is responsible for recommending and monitoring budgets.

Roles and Responsibilities:

Advertising and Campaign Optimization

    • Manage SEM campaigns in Google Ads platform
    • Manage display advertising campaigns in Google Ads
    • Coordinate with ad platform/service vendors and agencies
    • Collaborate with marketing team on creation of digital assets
    • Manage CRM Lead Attribution campaign management

Analysis and Reporting

    • Create, maintain and interpret Key Performance Indicators (KPI) reports
    • Maintain budget tracking reports
    • Manage Google Analytics and Google Tag Manager implementations
    • Present results and recommendations to Marketing Coordinator and key stakeholders

Strategic Contributions

    • Works with Marketing Team and department heads to continuously improve results
    • Tests new techniques and platforms
    • Monitors relevant industry trends to maximize effectiveness of ad spend to meet cost per lead/cost per lease goals
    • Manage campaign effectiveness related to the prospect pipeline and lead to lease journey


  • College degree with focus in Marketing/Communications preferred
  • 2+ years experience in comparable role required
  • 2+ years of experience with SEO/SEM and Google Analytics

Skills and Abilities:

  • Advanced proficiency in online marketing and advertising platforms
  • Strong verbal and written communication skills
  • Manage multiple tasks, deadlines, and projects on a day-to-day basis
  • Ability to work independently, as part of a team and take ownership of tasks
  • Ability to thrive on a dynamic team that course-corrects regularly to meet the demands of a growing company

The Online Marketing Specialist position offers growth potential, paid holidays and vacation time. Benefits include free health insurance, dental, life insurance and 401K participation. Kotarides Property Management is an Equal Opportunity Employer.

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